Hi! I’m so excited you’re here for our eighth newsletter! 💡learnshiv is here to make learning easy for you, whether it’s tech, social justice, or self-improvement content. This week, we’re focussing on content marketing and social justice. Enjoy!

PS. Please move this newsletter to your primary inbox and hit reply to say hi!

💡 R E A D T H I S W E E K

I love this article by Vox on The Mr. Beastification of entertainment. It explains what’s profitable in the attention economy and what that means for the future of entertainment.

The themes I was most interested in are the intersection of internet fame and media consumption.

If you read it, reply and let me know your thoughts! To me, it screams poverty profiteering.

And although part of me feels that as long as people get the help.. who cares? The other part of me knows it’s not as simple as that.

💡 F R E E B I E

This is an amazing library of helpful articles, webinars and deep dives by Chennell of Growth in Reverse. It’s one of my favourite newsletters for creators, and I love that she created this easy library for creators to refer to when they’re looking to grow their audience.

Here's what you'll find in this library:

✅ How to build a distribution machine
✅ Perfecting to “no sell” sell
✅ How to become a master of Instagram

💡 L E A R N S H I V C O N T E N T

• ✏️ NOTES

  • Steal my notes from Brad Smith’s SEO Course here.

• 🎥 WEBINAR RECAPS

  • Here’s a recap from Semrush’s webinar on AI and Content Marketing.

  • Here’s a recap from RevGenius’ webinar on Content Marketing trends of 2024.

• 📝 FREE DOWNLOADS

  • Grab my content marketing assignment here.

  • Grab my digital marketing assignment here.

Don’t forget, for all of my content above, I do video content, breaking it all down as well!

💡 P R O F I L E P I C K

I know I normally share LinkedIn profiles here, but Jessica Burbank is one of my favourite progressive journalists to follow. She does a great series about the news of the week, translated for Gen Z on her TikTok. Her Twitter commentary is also just hilarious.

• Validating ideas bottom-up: posting on social media to see if there’s traction and then creating bigger ideas from there

• How to create the ideal LinkedIn posting schedule (that you can repeat every week)

• How to turn your podcast into a marketing machine

Thanks for reading our eighth newsletter. Guess what? We’re at 114 subscribers. I’d love to know what content you want to see in this newsletter. If you have time, please reply and let me know if it’s tech, social justice or self-development content you like the most.

Have a great week, and stay curious,

Shiv 💁🏽‍♀️