Hi learner,

Here’s a breakdown of my digital marketing assignment that got me through to the final round of interviews.

If you haven’t downloaded it yet, you can grab it here! It’ll be really helpful if you read this post alongside the assignment.

This assignment was for a tech incubator in Toronto. I had three main tasks: finding a community partner, running a paid social campaign, and making a video brief for an agency. Let’s break down how I answered every part of the assignment and why.

TASK 1: CHOOSING A COMMUNITY PARTNER

Starting with the community partner, it's key to not only answer the question but explain your thinking. I set some criteria for picking the right partner. Then I asked a knowledgeable friend for advice because getting help is always good when you're stuck. Based on their suggestions, I chose Partnership on AI (PAI) and explained why they fit my criteria: audience match, engagement level, and shared values. For example, PAI has great engagement and many followers on platforms like LinkedIn and Facebook. I didn't stop there; I gave more reasons why PAI was perfect and how I'd measure our campaign's success.

➡️ Actionable steps:

1. Set Clear Criteria: Establish what's important for partnership - audience alignment, engagement and reach, shared goals and values.

2. Research & Consultation: Don't hesitate to consult experts if you're unfamiliar with the field.

3. Detailed Justification: After selecting a partner (like Partnership on AI), justify your choice against each criterion with examples.

TASK 2: A PAID SOCIAL CAMPAIGN

For the paid social ad task, I wrote out what my ads would say and set some rules for them. I split the budget between paid social ads and LinkedIn, explaining my choices clearly. I also ran this by a friend who works in paid media to make sure it all made sense since paid media isn’t my forte.

➡️ Actionable steps:

1. Ad Copy Precision: Your ad copy must be concise yet compelling enough to grab attention.

2. Parameter Setting: Define clear parameters around demographics, interests etc., which will guide where ads are placed.

3. Budget Justification: Explain why certain amounts are allocated towards specific platforms, such as LinkedIn versus Instagram, based on where your target audience engages most.

TASK 3: VIDEO BRIEF FOR EXTERNAL AGENCY

Then came the video brief: I gave a clear picture of the project's goals, the key messages, the audience we're aiming for, and what action we want them to take. I thought like the agency receiving this brief: What details do they need? Besides that, I suggested ideas for clips and captions.

➡️ Actionable steps:

1. Comprehensive Overview: Start by giving agencies all necessary project details, including key messages.

2. Visual Direction & Audience Targeting: Outline video aesthetics and who you aim to contact.

3. Call-to-Action Clarity: Ensure there’s no ambiguity about what action viewers should take post-viewing.

The trick with these tasks is to show your thought process—how you think things through and go beyond just answering questions. That's what people are looking for organized thoughts and thorough planning that covers everything from start to finish.

➡️ When tackling any digital marketing assignment:

• Always show how you reached your decisions,

• Explain why those choices were made,

• Consider going beyond just answering questions—think ahead about strategy implementation,

This approach displays knowledge and demonstrates strategic thinking capabilities essential for any marketer aiming high!

I hope sharing my experience helps you with any digital marketing or communication projects you tackle. Remember to lay out your plan clearly, explain your reasoning, and always think one step ahead!

Good luck with your projects; please email me with questions, and don’t forget to subscribe!