🎥 Webinar Recap: How to Build a LinkedIn Newsletter with Jay Melone

I went to another webinar, so you don’t have to! Jay Malone's recent webinar shed light on the untapped potential of LinkedIn newsletters, offering strategic insights and practical steps to capitalize on this feature. Here's a deep dive into creating impactful newsletters on LinkedIn, designed to enhance discoverability, build trust, and test content ideas.

Overview

• Topic: Building newsletters on LinkedIn.

• Webinar Presenter: Jay Malone.

Key Advantages of LinkedIn Newsletters

• Discoverability: Enhanced visibility within LinkedIn's network.

• Brand Building and Trust: Establishes credibility and strengthens brand.

• Content Testing: Ideal platform to test and refine content ideas.

LinkedIn Newsletter Features

• Current Usage: Approximately 146,000 newsletters on LinkedIn, growing 300% YoY.

• Notification Advantage: Initial issue notifies 100% of connections and followers; subsequent issues notify all subscribers.

Step-by-Step Guide to Creating LinkedIn Newsletters

1. Setup

   👉🏽 Enable creator mode.

   👉🏽 Simple creation process; newsletters are collections of articles.

   👉🏽 Article count increases but are distinct from the newsletter.

   👉🏽 Title changes after publication are not recommended as they can confuse subscribers.

2. Repurpose

   👉🏽 Adapt and tweak older content from platforms like Beehiiv for LinkedIn.

3. Convert

   👉🏽 Option 1 (Gating): Partial content with a “continue reading” button leading to a full email newsletter.

   👉🏽 Option 2: Publish the full content on LinkedIn with prompts to subscribe at both the beginning and end.

4. Grow

   👉🏽 Enhance profile visibility through strategic links and featured posts.

   👉🏽 Convert email content into LinkedIn posts.

5. Connect

   👉🏽 Incorporate LinkedIn posts into email newsletters and vice versa, targeting new and existing followers and subscribers.

6. Nurture

   👉🏽 Engage directly with subscribers and connections, providing links to additional content and expressing gratitude for their interest.

7. Analyze

   👉🏽 Monitor engagement and sign-ups, noting that initial launches typically see the highest activity.

   👉🏽 Utilize limited LinkedIn analytics to gauge the impact on impressions and engagement.

8. Sell

   👉🏽 Use the newsletter as a funnel to email lists for selling products and experimenting with subscriptions, sponsorships, and digital goods.

By following these actionable steps, you can create a newsletter that informs, engages and serves as a cornerstone for your digital marketing efforts. LinkedIn's newsletter tool offers a unique platform to achieve your goals, whether you want to build your brand or test new content ideas.