📝 Steal my work sample! - Digital Marketing Assignment

📝 Steal my work sample! - Digital Marketing Assignment

Hey learner,

In 2023, I created this digital marketing plan for a tech incubator as an assignment during the interview process. It helped me get to the final round of interviews, and I got great feedback from the interviewers.

Note: this assignment was created with specific guidelines. The task is included in the pdf so you can see exactly what they asked of me. When you download this, you see EXACTLY what I handed into the company.

You can use this in three ways:

🧩 Template: You can see the finished version here that I submitted. Just take out the specific details and fill it in with your own info. All the steps and subpoints are there for you to guide your own assignment.

🗒️ Example: It's a real-life work sample that got me hired. You can look at it to learn what makes a good digital marketing assignment and how to structure one successfully. It’s a great example of what a successful digital marketing assignment should look like.

🧭 Guideline: There's no single right way to do these types of assignments; everyone has their own approach. You can use this one as a guide to creating your own, drawing inspo along the way.

Here’s a short breakdown of this assignment:

• Assignment Overview: Develop a marketing plan for a tech incubator to attract student applications involving the website, a community partner, paid social media ads, and a promotional video brief.

• Securing a Community Partner:

  • Network in the Toronto tech scene to find a suitable partner like Partnership for AI, ensuring alignment in audience and goals.

  • Conduct research to validate the partnership and suggest collaborative success metrics.

• Developing a Paid Social Media Strategy:

  • Work with paid advertising experts to create ad copy for Google Ads and LinkedIn, focusing on efficient budget use.

  • Clearly explain your strategy and choices.

• Crafting a Video Brief:

  • Produce a video brief that appeals to your target audience with the right tone and message, including a strong call to action.

  • Outline the planning process to show strategic thinking.

I’ll be creating Instagram videos about each part of this assignment so you can understand it better in detail. Make sure you’re following me there @learnshiv.

Should you have any questions or need a friendly guide along the way, don't hesitate to reach out.

Stay curious,

Shiv 💁🏽‍♀️